PUMA Pounces From Volvo Sea Race

THE PUMA COMPANY, the worldwide sportswear organization, announced it will key in a boat within the 2008-2009 Volvo Sea Race. Three boats are actually officially involved and extra sponsorship announcements are required soon. THE PUMA COMPANY, according in order to sailing fanatics, is the actual recent thrilling addition towards the entry checklist.

“We tend to be thrilled in order to announce PUMA’s entry to the Volvo Sea Race – among the world’s iconic sports, ” stated Jochen Zeitz, the actual Chairman as well as CEO, THE PUMA COMPANY AG. “The race’s worldwide reach, lifestyle attractiveness and accurate sporting features match the actual PUMA manufacturer perfectly and supply PUMA along with exciting brand new opportunities to create a strong mark on the planet of cruising, on and from the water. This proceeds our technique to expand in to new item categories as well as explore the actual potential from the brand. inch

Glenn Bourke, the actual Volvo Sea Race BOSS, said, “I ‘m delighted for that Volvo Sea Race that the company along with such worldwide gravitas because PUMA has chose to come aboard. What I’m most delighted about is that the big customer brand views the race like a viable system for advertising its manufacturer and presenting its items. ”

He or she added, “This competition is greatly demanding mentally, physically as well as emotionally upon everybody involved with it and we’re confident our new companion PUMA has what must be done to assistance the mariners with top quality and revolutionary lifestyle items. ”

The THE PUMA COMPANY Racing Team is going to be led through Ken Study, one from the world’s the majority of accomplished mariners. Read offers twice been involved with America’s Mug campaigns. He had been also named Usa Rolex Yachtsman from the Year two times. Bourke additional, “PUMA offers chosen sensibly in requesting Ken Study to head in the campaign. He is among the finest sailors on the planet. He offers won several one-design cruising events — the most difficult cauldron of. ”

Bourke ongoing, “He is definitely an incredibly great spokesperson for that sport. He is a practical guy, he’s been involved with sailing for a long period, he’s observed it in the grass-roots upward and he’s some of those special guys who are able to get the actual race out to some broader cross portion of people as well as he also has got the big image. He’s very devoted to the sports activities side, although not at the cost of the company side. inch

“Running as well as skippering the Volvo Sea Race programme is really a dream become a reality, ” Study said. “I’m really proud to participate the THE PUMA COMPANY Racing Team and also to take the actual lead with this new as well as exciting endeavor. I think PUMA is the kind of company how the sailing globe needs, which could think away from box as well as deliver this particular sport for an entirely new number of consumers. It will likely be an amazing journey for all those. ”

“The race’s worldwide reach, lifestyle attractiveness and accurate sporting features match the actual PUMA manufacturer perfectly and supply PUMA along with exciting brand new opportunities to create a strong mark on the planet of cruising, on and from the water. This proceeds our technique to expand in to new item categories as well as explore the actual potential from the brand”, mentioned Zeitz. “Puma take part in Formula 1, Moto DOCTOR and NASCAR plus they see us being an extension of this portfolio of sports. The Volvo Sea Race offers them by having an ideal platform to achieve an completely new customer audience. inch

PUMA’s proceed stresses the actual race’s stature like a persuasive advertising platform. Right now, it isn’t just a Volvo overall performance part as well as ocean competition thrill which will make vistors succumb — PUMA may delight all of them further having a pouncing sea performance.